Mission and vision

Foundation De Groene Koepel, te gast in de natuur (De Groene Koepel) is a Dutch organization dedicated to the sustainable development of outdoor leisure facilities in the Netherlands and neighbouring countries. Sustainability, cultural history, the ‘nature experience’ and Corporate Social Responsibility form the basis of our efforts to create an attractive and resilient outdoor leisure sector which enables people to escape the hurly-burly of everyday life.

We are convinced that the leisure sector can be made even more sustainable. It can make a significant contribution to People and Planet and we help our members to do so. Together, we are creating a better, healthier world in which mankind can live in harmony with nature. Quality, independence and innovation are our watchwords.

The outdoor leisure market is under pressure. There is waning interest in camping and the simpler forms of tourist accommodation. This trend is likely to continue. Campsites have become extremely homogenous, with little differentiation between them. Some may apply extremely low prices to attract custom, but overall there seems to be a standard, one-size-fits-all formula. De Groene Koepel wishes to change all this. In a shrinking market, we must adapt to meet the expectations of the people who intend to ‘Carry On Camping’! We must also reach out to specific target groups, sparking or rekindling interest in outdoor leisure pursuits.

Society is becoming more environmentally aware. There is growing interest and support for sustainability. We are coming to appreciate the importance of outdoor recreation to our physical and mental health. At the same time, we see a shift in scale. Internet and social media have made the world smaller. Cooperation between regional organizations and businesses is the new norm. These factors have helped to establish the four core values of De Groene Koepel: sustainability, cultural history, the nature experience and Corporate Social Responsibility. We believe that an approach based on these values will appeal to a customer base which is sufficiently large to ensure the future of the locations and facilities of our networks.

Our networks will continue to develop to embody our core values. The public will look to De Groene Koepel as the guarantee of high-quality accommodation at a fair price. We wish to bring people back into contact with nature and allow them to experience the call of the great outdoors. At the same time, we wish to inspire everyone to play their part in protecting nature and the environment for the enjoyment of future generations.